One out of Four Russians Name Gazpromneft Their Gas Station of Choice
OREANDA-NEWS. According to a study by the global information and research company Nielsen, the Gazpromneft gas station network and G-Drive enhanced performance fuel rank within the top three best-known retail brand names on the Russian fuel market in their respective categories. The study was conducted on two levels: the federal level (in 46 cities) and the regional level (in sixteen regions where the gas station network operates). The total number of people polled was over 4500.
On the federal level, in response to the question, “What is your favorite gas station?” over 25 percent of those surveyed named Gazpromneft, which turned out to be the most popular response. In response to the question which gas stations they most frequently use, over one third named the Gazpromneft gas station network, which also was the most popular response.
In terms of brand awareness, the Gazpromneft gas station network ranks second in Russia. Gazpromneft gas stations have experienced higher growth of this indicator since 2011 than other networks which also have improved their brand awareness. G-Drive premium fuel ranks first for brand awareness in the company's geographical regions of market presence, and it ranks second in the country as a whole.
The Gazpromneft gas station design won a high rating among consumers. Forty percent of those surveyed mentioned that they like the layout of Gazpromneft gas stations the most. Furthermore, the network ranked as the number one “gas station with the best additional services,” a category in which 36 percent of survey respondents classified the company.
“The results of the survey of Russian motorists confirm that we are confidently moving toward our objective. We're creating one of the best gas station networks in the country. This is proved not only by the results of various studies, but also in the significant growth in fuel sales of 35 percent over the past year as well as other financial and economic indicators,” said Gazprom Neft Regional Sales Director Alexander Krylov.
Комментарии