Digital Divide Closes among India's Post-Millennials: TCS Survey
OREANDA-NEWS. India’s ‘post-millennial’ generation seems set to overtake the preceding ‘millennial’ generation or ‘Gen Y’, taking communication over social networks like Facebook and Twitter and instant messaging modes like Whatsapp to newer extremes, according to the findings of the TCS survey 2012-13, which was released today.
The findings of India’s largest survey of nearly 17,500 high school students across 14 Indian cities – the first such survey of an exclusive post-millennial audience – reveals that smart devices and unprecedented levels of online access are making this generation the most connected yet. This is changing the way they communicate with each other and transforming both their academic and social lives.
Commenting on the TCS Survey, N Chandrasekaran, CEO and MD, said: “Urban school students today are gaining greater online access with more affordable bandwidth and smart devices on offer. They are an ultra-connected generation, using the power of the internet for education as well as collaborating through social networks and building virtual communitie; As significant employers of India’s talented youth, it is important for us to understand these social and digital trends to create engaging careers for this generation.”
Releasing the survey Ajoy Mukherjee, executive vice president and global head — HR, said: “The survey shows the increasing comfort levels that the post-millennial generation exhibit with digital technology, social networking, smart phones and gaming, which helps us create conditions to unleash their creativity and innovativeness. This can help us not just attract the best of their talent but also aid in keeping them engaged and energised.”
Комментарии