OREANDA-NEWS. Toyota announced it would donate up to half a million meals to Food Bank For New York City based on viewings of a short, online documentary about Meals Per Hour, a partnership to help residents in the Far Rockaways who were severely impacted by Superstorm Sandy.  Toyota already has donated 250,000 meals to the organization and for every view the documentary receives until July 19, it will donate another meal, up to an additional 250,000, to total 500,000 meals.  The documentary is available at www.mealsperhour.com.

The documentary was created by Supermarch?, the production company helmed by award-winning filmmakers Rel Schulman and Henry Joost, creators of the feature films Catfish and Paranormal Activity.  

The documentary chronicles how a team from Toyota collaborated with staff at Metro World Child, a Food Bank For New York City member agency that receives food and technical assistance. Metro World Child distributes emergency food boxes to community members in the Far Rockaways, many of whom are still struggling to get back on their feet more than six months after Superstorm Sandy. Their shared goal was simple, but critical – enhance Metro World Child’s operations to help it deliver more food, more quickly, to more New Yorkers in need. 

Over an eight-week period, Toyota and Metro World Child observed and experimented with every aspect of the meal delivery system, from the size of boxes used to hold the food to how the warehouse was laid out, to the process for packing the delivery truck and distributing the meals.  As a result of changes put in place, Metro World Child is now able to deliver 18 times more meals to New Yorkers in need, from 25 meals an hour to 450 meals an hour. 

The initiative is the latest project of the Toyota Production System Support Center, Inc. (TSSC), which shares Toyota manufacturing know-how with nonprofits to help improve lives. TSSC uses concepts from Toyota's production system to enable organizations to optimize the way they work.