OREANDA-NEWS. BalticMiles, the leading multi-partner loyalty program in Northern Europe and Russia, has been named the Best Loyalty Programme of the Year in the Travel and Entertainment industry during the 2013 Loyalty Awards ceremony held in the Grosvenor House in London.

BalticMiles competed and won against established brands such as AIR MILES Middle East, AIR MILES Spain, Carlson Rezidor, Virgin Atlantic, British Airways and Etihad Airways.

The Loyalty Awards, created by Loyalty Magazine, are awarded each year to mark excellence, innovation and best practice in the loyalty industry across many different industries and are considered to be the most prestigious awards in this field of expertise.

Gabi Kool, Chief Executive Officer of BalticMiles, says: “The award tops off a record year for BalticMiles in which it successfully entered the Russian loyalty market, grew its customer base to 600.000 members, doubled its global partner network, won a global award for innovation in technology and increased its revenue from retail and financial partners by 36% during 2012.”