OREANDA-NEWS. NLO TV, a youth TV channel, is watched by more and more people every day. Following the results of the past five months of 2013, NLO TV has the best growth indicators among all national TV channels, with a 107% share increase in the 18-54* audience. In late May, NLO TV entered TOP10 best channels in Kiev.

Since the start of 2013 NLO TV key figures have grown as follows:

NLO TV shows a considerable growth in the 18-54* audience: by 107% since the year start. The channel's share increased from 0.28% (January) to 0.58% (May).

In Kiev, NLO TV demonstrates a rapid growth. In particular, the channel entered TOP10 best TV channels in Kiev** following the results of the last five days in May, with a share of 2.13%. In Kiev, NLO TV was watched more than other dedicated channels with a focus on youth audience.

NLO TV's share* went up by 28% across Ukraine in the last week of May. The channel entered TOP20 best TV channels in Ukraine.

NLO TV has the best TV viewing share in the east of Ukraine: with a 1.17% share* in Dnepropetrovsk and 1.01% in Zaporozhye.

Ivan Bukreyev, NLO TV's Director, commented: "Rapid growth in the channel's key performance indicators and a considerable share increase over a short time span prove that NLO TV has the right development and positioning strategy. We've identified our audience, offered them a high-quality well-balanced product and gave them an opportunity to watch premiere movies and TV series. Yet it is just the beginning of our way. We set ambitious goals for ourselves and soon will offer our viewers not only a singular purchased content but also our own original production."

* The information is provided on audience aged 18-54, cities with population 50+. GfK Ukraine and Communications Alliance conduct TV audience research, and the data are presented by Ukraina channel. For more details, please go to GfK glossary. Preliminary indicators are provided as of 03 June 2013

* The information is provided on audience aged 18-54, cities with population 50+. GfK Ukraine and Communications Alliance conduct TV audience research, and the data are presented by Ukraina channel. For more details, please go to GfK glossary. Preliminary indicators are provided as of 03 June 2013

Profile

NLO TV channel started broadcasting in Ukraine in February 2012 in digital (T2) and cable networks (digital and analogue TV).