OREANDA-NEWS. Titan Eye Plus has launched Titan Glares, a trendy range of eyewear for the 25-35 year old upwardly mobile consumer whose desires are in line with the latest global trends. The new range will appeal to a fashion forward, discerning and sophisticated consumer who appreciates superior materials, styling and workmanship. The sunglasses have a good mix of colourful, trendy and elegant designs and are inspired by the hottest international trends and tailored to suit the Indian face shapes and skin tones.

Commenting on this launch, Bhaskar Bhat, MD, Titan Industries, said, “Since its inception, Titan Industries has always been a consumer centric company. We are committed to give our customers a unique experience every time with differentiated products. Sunglasses are a perfect fashion and personal accessory that combine style with functional benefits. India is a sunny and dusty country with a large two-wheeler riding population, making it a naturally attractive market for eye protection through sunglasses. Titan Glares is being launched to leverage this opportunity in the Indian market. Priced between Rs1,500-2,995, we are giving the consumer an offering of highly fashionable sunglasses at attractive prices.”

Commenting on the launch, Ravi Kant, CEO, eyewear business, Titan Industries, said, “We expect Titan Glares to be one of the hottest and happening brands of sunglasses. It will bring to the Indian consumer the best of international fashion trends and popular styles in high-end finishes and high quality. The products are made with premium materials like handmade acetates with metal and crystal embellishments for the elegant ladies designs, TR90 and magnesium-aluminum alloys for the sporty styles. They are also priced attractively to appeal to the value conscious Indian consumer. Titan Glares sunglasses are another step in enhancing the style and quality standards of our product portfolio created for the Indian consumer."

Over the years, Titan Eye Plus has developed a vast capability in designing, sourcing and development of fashionable eyewear products like frames and lenses and has evolved stringent processes for maintaining QC norms for the same.

The key specialty of the all new Titan Glares range is that it brings international standards in style, fashion and quality to the Indian consumers at attractive prices. The material, design finesse and workmanship of each model is closely monitored by carefully selecting the best-in-class vendors who are specialists in sunglass manufacturing. The products are made with high-end materials like magnesium-aluminum alloys, handmade acetates and carbon fiber typically found only in premium international brands.

There are a wide range of designs for both men and women. For the women there is the TR90 collection with refined metal elements showcasing finesse and elegant handmade acetates with embellishments. In addition to the popular styles, the men’s range is created with materials like magnesium-aluminum which is light weight, sturdy and gives a premium sporty look to the sunglass designs.

All Titan Glares sunglasses come with a six-month warranty. The new brand is now available across all Titan Eye Plus stores in the country.