OREANDA-NEWS. Among the world's three major team badminton competitions, the World Mixed Team Badminton Championship (Sudirman Cup) was staged in Kuala Lumpur, Malaysia in May 2013. 31 teams from around the world gathered in Bukit Jalil to fight for national honors.  Badminton is one of the most popular sports in a possession of a good public base in the world. China's top-notched independent automaker Chery is always willing to promoting badminton sport, meanwhile to spreading Chery’s brand connotation “perseverance, optimism and share” via this sport. Therefore, Chery signed with the Badminton World Federation (BWF) on May 23 as its strategic partner and the exclusive vehicle sponsor for Sudirman Cup 2013.

Chery became the exclusive official vehicle sponsor for the event again after Sudirman Cup 2009. Several Chery vehicles took responsibility for transporting BWF officials, referees and staffs. After seven days of intense competition, the officials, referees, players and staffs spoke highly of the outstanding drive and ride experience from these Chery models.

Chery not only provided support for the smooth operation of the event, but also delivered an all-inclusive promotional campaign for the event and products. On May 19, the Malaysia stop of Chery+ Sports Trip, a minisite of Chery International's official website --Chery+, was launched. As the exclusive release platform for Chery's brand culture, Chery+ has taken the opportunity of Chery's sponsorship to share the fun from badminton culture and Chery's auto culture with customers at home.

Via Chery+ platform, netizens could keep up to date with fierce competition, discuss stars' performance, and participate in a lucky guess. Besides, the intense and interesting interactive games presented by the website, together with creative T-shirt design match made netizens feel the fun of badminton indoors.

As BWF's official partner, Chery will remain active in various world top badminton tournaments in the coming years and go global with badminton by virtue of its outstanding product quality and internationalized superior resources.