Uniastrum Declares Open Season on Gold
OREANDA-NEWS. May 28, 2013. The Bank’s special “Gold Season” promo means that anyone opening a deposit account May 15 – July 31 this year at an Uniastrum outlet automatically stands a chance of winning one of twenty 24-carat gold ingots.
The promo initiative is already running at all Uniastrum outlets in over 50 regions and is open to anyone who opts for an Access or Big Interest time deposit between May 15 and July 31.
A Big Interest account allows depositors to set aside between Rb 20,000 and Rb 100,00,000, or the dollar/euro equivalent, for one or two years and enjoy interest of 10.75%-12.50% APR irrespective of the deposited amount or how long the account is opened for. Customers who close their account early are still guaranteed a return only marginally below the set interest rate.
An Access account is a call deposit with add-on facility that can be used to invest in the range of Rb 20,000 – Rb 20,000,000, or the dollar/euro equivalent, for 3, 6, 9 or 12 months and offers customers flexibility and control over their savings, as well a return of 11% APR regardless of how much or how long for the money is deposited. For persons opting for early closure interest is calculated at 5%.
Uniastrum’s Gold Season program is being widely advertised in the press, on the Internet, radio and billboards, as well as via themed quizzes on the Bank’s Facebook page and other marketing activities. The winners of the gold ingot giveaway promo will be announced August 1-19.
“The Bank’s wide coverage area means that our gold prize promotion program is open to virtually anyone living in Russia,” notes Margarita Tarasova, Uniastrum’s Vice President for Marketing. “We have made sure that new depositors are given another opportunity to literally strike gold. In 2014 Uniastrum will be marking its 20th anniversary, and the “Gold Season” heralds the start of a major marketing campaign timed to coincide with the celebrations.”
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