OREANDA-NEWS. Baltika signed contract as franchisee with A Levy & Son Ltd attaining representation rights of Blue Inc trademarks in Baltic countries. Taking the franchise is part of Baltika’s strategic goal to use retail network operator experience to grow sales and market share in the Baltic countries.

A Levy & Son Ltd was founded in United Kingdom in year 1912. Blue Inc brand that was established in 1997 created rapid growth and at present, more than 140 Blue Inc concept stores have been opened. While in United Kingdom men, women and youth fashion is sold under Blue Inc concept then Baltika will focus in Baltic countries on menswear offering.

Baltika currently operates stores of own brands Monton, Mosaic, Baltman, Ivo Nikkolo and Bastion. Adding Blue Inc London concept allows expanding its target group of customers with quality casual menswear at attractive prices. Concept allows Baltika to make an offer to new customer group that Baltika does not cover with its own brands.

First Blue Inc London stores will be opened in the third quarter in Tallinn, Estonia; Riga and Valmiera in Latvia. Three year plan includes opening at least 10 Blue Inc stores in the Baltics.