OREANDA-NEWS. Lenovo launched its highly-anticipated, new smartphone, the K900, at a gala event in the Chinese capitol yesterday evening. Industry and media luminaries gathered for an exclusive event at the M-Space in Haidian, eager to get a glimpse of the metal-clad flagship that stands out as much for its category-topping performance as its slim, sleek design. The Lenovo K900 goes on sale in China this week, and will roll out to additional international markets throughout the summer.

The unibody design of the K900 makes a bold statement for Lenovo. The sleek-cut, stainless steel frame exudes power and strength, while the unibody chassis maintains a low profile at 6.9mm, ensuring a smooth, elegant look and feel. The attention to detail and focus on design for Lenovo’s latest flagship smartphone makes the K900 an excellent choice for top-end smartphone buyers, while Lenovo’s expanding distribution for smartphones ensures the K900 will compete head-to-head with many of the top smartphones in the market today.        

Lenovo has tapped NBA superstar, Kobe Bryant to help promote the K900 in its television and print advertisements and on social media sites in China and Southeast Asia. Bryant is known on the basketball court for a playing style which combines power and grace, similar to the combination of performance and design that makes the Lenovo K900 stand out from the crowd of high-end smartphones. Like a high-profile celebrity, the K900 is instantly recognizable and a magnet for attention.

Liu Jun, senior vice president , and president of the Lenovo Business Group, opened the event stating, “Smartphones are a critical component of Lenovo’s PC+ strategy and the Lenovo K900 is an example of this strategy in action. With its cutting-edge design and intuitive, optimized user experience, K900 offers China’s smartphone users a fresh, new option. At the same time, Lenovo’s smartphone business is growing fast in global markets. In 2013, we will add several new countries to our smartphone footprint, and by year-end we will cover most of the world’s emerging markets.”

Lenovo K900 is the first smartphone in the world to leverage the latest Intel® Atom™ Z2580 processor, a dual core chip, which runs up to 2.0 GHz and utilizes Intel® Hyper-Threading technology to boost performance efficiency. The Intel-powered device also features an Intel® Graphics Media Accelerator engine running a PowerVR SGX 544MP2 GPU, which triples graphics performance over the previous generation. This makes the Lenovo K900 very responsive, especially for key functions such as web-browsing, multi-tasking and application-switching.