OREANDA-NEWS. BM&FBOVESPA is holding an event to celebrate the initial public offering of the shares of BB Seguridade Participacoes S.A., the insurance group of Banco do Brasil .

The insurance company becomes the 129 th firm to be listed on the Novo Mercado, which is BM&FBOVESPA’s segment for the highest corporate governance standards. The shares will be traded under the BBSE3 ticker symbol.

Book building for the BB Seguridade S.A. share offering was held on April 25, 2013 and set the price at BRL 17.00 per share.

A BB Seguridade Participacoes S.A. is the insurance group of Banco do Brasil, the largest bank in Latin America by assets, with 58.5 million customers.

The Banco do Brasil brand is one of the best known and most valued in Brazil.

Taking part in the event will be the company’s CEO Marcelo Augusto Dutra Labuto and Chairman of the Board of Directors Marco Antonio da Silva Barros, alongside other BB Seguridade upper management and shareholders.