OREANDA-NEWS. PJSC "Ukrsotsbank", which operates under the UniCredit Bank trade mark, has launched a new social project "Let’s build a playground together!" on Facebook. In the frames of the project the children's playground will be built for the children of Novomyrgorodska secondary boarding school of I-III degrees.

"Let’s build a playground together!" charity Initiative developed by the Bank within the social responsibility strategy, one of the main vectors of which is the care of children with special needs. Under a social campaign, which is held in the world's largest social network Facebook, every "like" of information about the initiative in the official group of the Bank will be valued at UAH 5. All collected "likes" will be converted into cash and transferred to the account of Novomyrgorodskaya secondary boarding school of I-III degree to build a children's playground. Installation of new play space is planned on June 1, 2013, the World Children's Day, and will become a special gift for kids from banking institutions as well as from all participants of the charity project.

Irina Kobylchenko, Head of Identity and Communications in PJSC "Ukrsotsbank", UniCredit Bank™, commenting on the launch of a social initiative, said: “PJSC “Ukrsotsbank”, UniCredit Bank ™, does not betray his convictions and principles and constantly continues to walk the road of social responsibility. The Bank supports, develops social, charity initiatives and spreads the information on the necessity of the social component in the life of every citizen of our country. With the launch of the "Let’s build a playground together" charity campaign the Bank will make a wonderful present to pupils of the boarding school, but also once again will emphasize the importance of participation in social initiatives".

"The administration of Novomyrgorodska secondary boarding school of I-III degree is grateful to PJSC "Ukrsotsbank”, UniCredit Bank™, for the launch of this social initiative. Indeed, only together we can make childhood of our kids bright, happy and carefree! Pupils of boarding school will follow the progress of this project with hope, upon complexion of which their dream to have their own play area can be realized. We hope that this year's World Children's Day will become memorable for students not only for the embodiment of their expectations, but also for knowing that there are people who are not indifferent to the fate of children with disabilities" - Svetlana Scherbynina, Director of Novomyrgorodska secondary boarding school of I-III degree added.

"Let’s build a playground together!” charity project runs from 29 April, 2013 up to 24 May, 2013.

All officially registered users of Facebook - official members of PJSC "Ukrsotsbank", UniCredit Bank ™, can take part in the initiative.