Daimler Trucks Continues to Expand its Presence in New Growth Markets
OREANDA-NEWS. The future new growth markets are already a reality for Daimler?s Commercial Vehicles division. Daimler Trucks has set the course for further growth in promising markets in Asia and Africa with its integrated business model “Asia Business Model”.
“Daimler Trucks Number One”, provides for stronger bundling and optimization of Daimler’s business operations in the region of Asia, and the related systematic expansion of its presence.
Concretely, Daimler profits from the global positioning of the subsidiaries Mitsubishi Fuso Truck and Bus Corporation (MFTBC) headquartered in Kawasaki, Japan, and Daimler India Commercial Vehicles Pvt. Ltd. (DICV) based in Chennai, India. With synergies from both companies, Daimler will begin manufacturing robust trucks in Chennai under the established FUSO brand for distribution and sales in export markets as early as in the second quarter of 2013. Daimler will be presenting the extended commercial vehicles portfolio shortly.
The “Asia Business Model” already in place is designed to secure Daimler Trucks? leadership position in the new growth markets by leveraging strengths of MFTBC and DICV to pull in further unit sales increases in Asia and Africa. The Asian business will thus contribute significantly to Daimler Trucks? sales target of over 500,000 units sold in the year 2015 and 700,000 trucks in the year 2020.
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