OREANDA-NEWS. Tele2, an alternative mobile operator, has launched an integrated marketing campaign to promote mobile roaming services. The project’s main task is to remind subscribers that Tele2 offers the best roaming tariffs and helps people talk without any restraints.

Prior to the holiday season, Tele2 has started a new multi-channel campaign under a slogan “We will speak up everywhere”. The company is seeking to increase subscriber awareness about profitable roaming terms. Different channels are involved in the project: TV, outdoor advertising, print media, Internet and PR. An integrated marketing campaign will be held in 41 Russian regions.

 At a special promo website roaming.tele2.ru anyone may create his own video featuring Toni Bonelli. Participants in the project who get the majority of votes will get gifts from Tele2. Presents include are air tickets to any corner of the world.

 A TV advertising video will also be launched as a part of the campaign. A film is set at the territory of a dictator-ruled state. The freedom of speech is banned here. Toni Bonelli ignores his companion’s warning saying that it is better to keep one’s mouth shut here. The hero manages to win support of the dictator’s allies and open up the country for free communication. Thanks to cost-efficient roaming from Tele2, clients may speak without restraints wherever they stay.