OREANDA-NEWS. At award ceremony for the AutomotiveINNOVATIONS Award 2013, CEO of Daimler AG and Head of Mercedes-Benz Passenger Cars, Dr. Dieter Zetsche, accepted two honours: Mercedes-Benz received the distinction as the world's "Most Innovative Automotive Brand", while Daimler took first place in the category "active and passive Safety Systems".

With the AutomotiveINNOVATIONS Awards, the Center of Automotive Management (CAM) and PricewaterhouseCoopers (PwC) honour the most innovative automotive manufacturers of the year for the second time.

With new models in all segments and continuous improvements being made in terms of efficiency, the company remains on course for sustainable and profitable growth. With its Mercedes-Benz CLA model, Mercedes-Benz created a whole new segment – proving, in impressive style, that good design and excellent aerodynamics are far from being contradictory. In fact, the new CLA is the world record holder among production vehicles with a cd value of only 0.22! Mercedes-Benz is the world champion for aerodynamics in almost all vehicle classes.

The first place achieved in the category "active and passive Safety Systems" once again reconfirms the company's leading status in the field of safety. And with the new Mercedes-Benz S-Class, the bar will once again be set even higher. Numerous new systems, grouped together under the term "Mercedes-Benz Intelligent Drive", make the new flagship model from Mercedes-Benz even more comfortable and safer than ever.

The AutomotiveINNOVATIONS Award 2013 conferred by the Center of Automotive Management (CAM) in conjunction with the accounting and management consultancy firm PwC, rewards outstanding innovative achievement in the automotive industry in eight categories: Most Innovative Automotive Company, Most Innovative Automotive Brand, and Most Innovative Automotive Company in following fields of technology: Conventional Drive Systems, Alternative Drive Systems, Alternative Drive System in Production  Vehicles, active and passive Safety Systems, Vehicle Information and Communication Systems and Vehicle Concepts.