OREANDA-NEWS. April 19, 2013. By the end of December 2012, the balance of common deposits of Industrial Bank (IB) Chengdu Branch both in home and foreign currencies hit RMB 58.911 billion, increasing by RMB 16.884 billion over the beginning of this year, a growth of 40.17%. The balance of various loans both in home and foreign currencies reached RMB 37.939 billion, increasing RMB 7.003 billion, a growth of 22.64%, as compared with the beginning of the year.

The bank ranked No. 2 among the 11 joint-stock commercial banks in terms of increased deposits both in home and foreign currencies, loans, corporate deposits and savings deposits, and No.1 in terms of increased corporate loans.

In 2012, IB Chengdu Branch was appraised as the “National Model Institution for Anti-money Laundering” by the Headquarters of the People's Bank of China (PBC), the “Model Credit Reporting Institution of Sichuan Province” and “Entity with Outstanding Contribution for the Improvement of Banking Data Quality” by Sichuan Banking Regulatory Commission, the “Model Entity for Assessment of Payment and Settlement” by PBC Chengdu Branch, and the “Model Entity in Organizing the Work of Trade Union” by Sichuan Provincial Trade Union of Finance, Trade, Light Industry, Chemical and Textile. The outlet department of the branch was also appraised as one of the “2012 Top 1000 Units for Demonstration in the Chinese Banking Industry”. Meanwhile, the branch also won the honors of the 2012 Best Wealth Management Bank and 2012 Bank with the Greatest Growth Potential in the 2012 China (Chengdu) Financial Rankings.

Recently, the “2012 Appraisal of CSR Performance in Sichuan Banking Industry” sponsored by Sichuan Banking Association was announced to the public. The “Enjoyable Life” Club of IB Chengdu Branch won the “Annual Best Social Responsibility Practice Case Prize”, which aims to commend and encourage the banking financial institutions with leading project experience in the industry to make further exploration and innovation in the innovative practice of social responsibilities.

Considering the needs of senior customer groups for special financial products and services when China is entering into the aging society, IB released the “Enjoyable Life” integrated financial service solution. Last June, IB Chengdu Branch launched the promotion campaign for the integrated solution across Sichuan in an all-sided manner, founding the “Enjoyable Life” Club. By organizing a rich variety of member activities such as salon and refresher course, the branch provided considerate special financial products and services, with which the aged customers might feel happy, care-free and assured. On the basis of providing financial services, the branch has built a value-added service system for the middle-aged and elderly customers and constructed a platform for them to have day-to-day communication. Since the promotion, the solution has become a focus of wealth management for the aged customers across the province, winning high recognition among all social circles.

On December 18 of the last year, at the promotion conference of the financial brand of “Enjoyable Life” organized by IB Chengdu Branch, the stage performance played by the employees of the branch showcased the amiable, enthusiastic, capable and passionate services of its well-trained service team. In combination with the contents of “Enjoyable Life” financial service solution, the performance exhibited the services and style of the front-line employees of IB Chengdu Branch to all guests presented. The Tai Chi performance demonstrated the high-spirited and LOHAS attitude of the members of the “Enjoyable Life” Club to all guests.

It is believed in the banking industry that the promotion conference of “Enjoyable Life” financial products achieved three objectives: official program unveiling, in-depth publicity of brand image and further excavation of target customer channels. With the activity, the guests and customers had a further understanding to the image of the financial brand of “Enjoyable Life”, as well as the nature, value-added services and member's rights and benefits of the “Enjoyable Life” Club. It has effectively improved the brand loyalty among customers and social brand reputation. Integrating the social responsibility of taking care of the elderly into the development of banking businesses, the model fully represented the social responsibility concept of “obtaining reasonable profits while bringing benefits to the stakeholders”, gained recognition from the society and high acceptance of the Head Office of IB, thus becoming a demonstrative model of the whole bank. The promotion of “Enjoyable Life” organized by IB Chengdu Branch among customers won the first prize in the Fourth Competition of Characteristic Marketing Cases in Retailing organized by IB Head Office. Across the year, IB Chengdu Branch attracted 8,280 “Enjoyable Life” customers accumulatively.