CV Protek's Publications Named Best Corporate Media
OREANDA-NEWS. The "Protek news" (Vesti of Proteka) newspaper and the "Vitamin of health" (Vitamin zdorovya) magazine became the winners of the "Best corporate media of Russia – 2013" award. The "Protek news" gained the lead in the "best b2b-publication" nomination, and the "Vitamin of health" – in the "debut of the year" nomination.
The award was granted on March 29, 2013 at the grand ceremony held within the framework of the all-Russian competition "the Best corporate media" organized by the Association of directors for communications and corporate media of Russia. About 150 projects participated in the competition. In each nomination the judges of the contest marked out individual key features, however, the main criteria were professionalism, relevance and compliance with the company’s corporate style.
The "Protek news" is a specialized publication for pharmacies employees printed with a run of 25,000 copies. It is delivered to pharmacies, being the clients of ZAO CV Protek.
The "Vitamin of health" is a new CV Protek project oriented on end-customer. The magazine covers health and beauty issues, including pharmacy goods which help prevent and cure diseases. The magazine is distributed among buyers in Rigla and SoyuzPharma pharmacy networks.
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