OREANDA-NEWS. Lenovo announced that the red dot awards from Germany, one of the most prestigious design awards in the world, has recognized Lenovo's design achievements by naming Lenovo in its annual list of red dot winners. Named among the award-winners for Lenovo was IdeaPad U430s laptop PC, as: "red dot: best of the best”. In addition, and perhaps even more significant, was an honorary award bestowed upon Lenovo's Design and User Experience Team, who among a host of competitive distinctions, achieved the honour of “red dot: design team of the year 2013."

This unique title, to which no company or designer can apply, honours a corporate strategy by which innovative and high quality products sustainably influence the business success. A claim that – as the red dot organisation itself phrased it – “the Lenovo Design and User Experience Team satisfy abundantly. For years, Lenovo has impressed the expert jury of the red dot design award with its products and their outstanding design quality. As a reward, it was chosen as red dot: design team of the year 2013”.

To become the “red dot: design team of the year”, Lenovo was measured against other design teams worldwide, weighing such design criteria as innovation, technology, team work and performance. Since 1988, red dot has been selecting one design team every year that shapes markets around the world through consistently innovative design achievements. The list of winners in recent years included such renowned companies as Nokia, Adidas, BMW, Bose and Porsche.

Lenovo is the first Chinese company to win the “red dot: design team of the year” title, which demonstrates the Company's international innovation and design ability,  a significant advantage in both domestic and global markets, as customers have shown time and again that good design matters. This particular honor is a "breakthrough" moment for Lenovo, which is a household name in China, and quickly gaining brand recognition for innovation, technology leadership and design in the rest of the world.