OREANDA-NEWS. Voltas, India's leading air conditioning and engineering solutions provider, introduced its new and powerful range of all weather air conditioners tailored specifically for varied climatic conditions across the country, all around the year. The new range of air conditioners now offers a brand new insta-cool compressor and a host of new and improved features, and is equipped to deal with extreme weather patterns, ranging from peak summers to chilling winters.

Voltas’ new all weather ACs now feature four key benefits that position it uniquely in the Indian market:

Insta-cool compressor – The new generation T3 compressor enables instant cooling even at 52° celsius.

Active dehumidifier – Dehumidification mode ensures comfortable indoor conditions even at peak humidity.

Super dust guard – Ensures that the quality of air being circulated within the room is clean and fresh, especially in dusty conditions.

Intelligent heating – Keeps the room warm and comfortable even during extreme winters.

Announcing the launch of the new range of all weather ACs, Pradeep Bakshi, chief operating officer, UPBG, Voltas, said, “Over the past one year alone, our all weather ACs have gained tremendous traction in the Indian market, helping us emerge as the clear market leader. The new range of all weather ACs comes with an enhanced range of features that equip the product range to deliver uniquely and efficiently across all market conditions: be it the extreme heat of New Delhi, dusty conditions of Rajasthan, humidity of Chennai or peak winters of Shimla, throughout the year.”

To effectively communicate the benefits of all weather ACs in an engaging manner, Voltas has further strengthened its communication pitch by launching its new marketing campaign for 2013, with the next generation of the ‘Mr Murthy’ advertising campaign. Mr Murthy is now joined by his better half in the campaign to lead a communication thrust that packs more appeal for consumers. The campaign reinforces the products' ‘Comfort-all-year-round’ positioning.

This unique all weather positioning, combined with Voltas’ range of differentiated products and its ever expanding distribution footprint, has helped the company establish and maintain a market leadership position in FY 2012-13, with an 18.5 percent market share in the highly competitive Indian air conditioner market.

Commenting on plans for the year ahead, Mr Bakshi added, “We are confident that with the augmentation of the all weather product basket this year and further penetration into tier II and III towns, we will further consolidate our leadership position, and increase our lead over the competition.”