OREANDA-NEWS. ITOCHU Corporation announced that from April 12 ITOCHU will launch Eco Shop Pavilion Activity No. 4: “Make Your Own MOTTAINAI Notebook” under the theme “Gratitude for the Earth and Eco-friendliness” at KidZania Tokyo (Toyosu, Koto-ku, Tokyo).

ITOCHU has been operating as official sponsor of the Eco Shop Pavilion since April 2012 at KidZania Tokyo, an interactive facility where children can experience diverse occupations, operated by KCJ Group Inc. (headquartered in Chiyoda-ku, Tokyo; Einosuke Sumitani, President & CEO).

The Eco Shop Pavilion is a pavilion where children can experience conservation activities. These activities utilize the know-how on environmental education accumulated through the global environmental “MOTTAINAI Campaign” (based in Chiyoda-ku, Tokyo; Tatsuo Nanai, Representative) in which ITOCHU participates.

Approximately every four months, environmentally themed activities, such as creating an Eco-Bag for Shopping and My Chopsticks to Carry Along using eco-friendly materials are featured. And for every child who participates, the amount equivalent to the cost of one tree sapling will be donated to the Green Belt Movement, a tree planting campaign established in Kenya by Professor Wangari Maathai (1940-2011). This initiative is intended to provide opportunities for participating children to familiarize themselves with global environmental issues and to experience the joy of participating in specific actions to address them.