OREANDA-NEWS. In the frame of Corporate Volunteering Week organized by Centre "CSR Development" within the project UNITER a series of meetings for business community and civic organizations, charities and social institutions were held in Kiev, Lviv and Dnipropetrovsk.

Corporate Volunteering Week – days when employees of companies help NGOs, charities and social institutions with their professional skills. Workshops from companies to public sector representatives were the instrument of this year's Corporate Volunteering Week. On March, 20 such a meeting was held in Lviv with a support of Lviv City Council and Institute of Leadership and Management UCU.

The event gathered together more than 30 representatives of NGOs, charities and social institutions in Lviv. Workshops were aimed to improve corporate, marketing and PR-communication skills of NGOs’ volunteers and employees and were concerned on improving communication and understanding between business and NGOs.

Topics of workshops that took place in Lviv:

"How "to sell" a project to a company and become its partner" – Commercial Director of television and radio broadcasting company "Lux" Iryna Shynkarenko;

"Tools in PR activities of NGOs. Social media" – Media Expert, Lecturer, Department of Journalism at UCU Otar Dovzhenko;

"How to create newsbreak and attract media" – PR-manager of holding "!Fest" Chrystyna Tuzyak;

"Non-financial reports of companies: how to read? The interaction between business and NGOs" – Project Manager of corporate social responsibility in "Concern Galnaftogaz" (Network of filling stations "OKKO") Marichka Kucherenko.

"Such meetings and communication are extremely useful – Project Manager of corporate social responsibility in "Concern Galnaftogaz" Marichka Kucherenko says – because with the help of live communication with NGOs we can understand the needs and opportunities of each other better, find things in common. Good ideas, new useful contacts and cooperation are the result of such meetings".

"Center "CSR Development" is extremely grateful to "Concern Galnaftogaz" for participation. During Corporate Volunteering Week 15 companies shared their knowledge with 115 NGO representatives. The main goal of such events is to demonstrate that business is ready to contribute into cooperation with NGOs not only finances, but also other resources: knowledge, people, facilities" – Director of Center "CSR Development" Maryna Saprykina says.