OREANDA-NEWS. Furukawa Electric has adopted a new group global logo mark, which it began using on April 1 when the new groupwide global management framework went into effect. The new logo mark will be shared among all global group companies as a symbol to create a greater sense of unity while helping to convey a stronger global market presence for the Furukawa brand. Taking this as an opportunity, we will emphasize global management under the banner “One Furukawa” even further.

To coincide with the establishment of a new groupwide global management framework, we have chosen to use our "yamaichi" logo which the Furukawa Group's founder Ichibe Furukawa first registered as a trademark in 1877, to portray a traditional, Japanese image to the rest of the world. We have also switched to a more streamlined font for the company name. By doing so, we hope the trademark will epitomize our commitment to flexibly meeting modern needs and making a global contribution whilst also preserving the tradition of technical innovation.