OREANDA-NEWS. The project for restyling of packaging and bottles of the line of the NOY Armenian brandy was conceived by LUDING Ltd Group of companies jointly with EKVVKA (YEREVAN ARARAT-BRANDY-WINE-VODKA FACTORY) two years ago. Before long, the new image of NOY can be seen on the shelves of large hypermarkets, alcoholic boutiques and outlets all over Russia. The personnel of both companies participated in the development of design of this alcoholic product popular in Russia. All arrived at a common opinion: NOY demands modern design in order that customers could recognise and identify this bright drink at once. The logo of each product of the line was placed in the centre of the bottle, simplified, changed in proportions, and there were some corrections in the range of colours. Each extraordinary bottle that was made in the form of a flat, corrugated decanter before, has become an individual landscape, in which its own history is painted now. The slogan has also been changed, the updated legend of creation of the well-known brandy is perceived much easier now both visually, and aurally. It mentions Noah, a mythical character who set foot on land at the bottom of Mount Ararat and laid out the vineyards there representing the beginning of new life.

In order to change the design of NOY, a tender among some creative agencies was announced. The competition was won by one of the leading design companies presented in the Russian market which uses modern production technologies and is familiar with all the trendy ideas that are used today in the boundless world of design. The agency staff have offered to make an engraving of the year of the factory establishment on the bottle. Now this famous year – 1878 – is a symbol of the revival of ancient traditions of winemaking.

For NOY VLASTELIN [NOY THE SOVEREIGN] being special, aged brandy, the label is made of foil-coated paper. Irina Guseinova, Director of the marketing import management at LUDING Ltd Group of companies, shared a little secret: a wider line of the vintage Noy brandy is intended to be released in the future. It will also be carried out by LUDING Ltd Group of companies jointly with EKVVKA, the drink manufacturer from Armenia. "NOY. Matured on traditions" is the new slogan of the famous cognac drinks.