OREANDA-NEWS. March 26, 2013. IBS Group, a leading software development and IT services provider in Central and Eastern Europe, announces that Luxoft, a member of IBS Group, partnered with Sitecore, a leading web content and customer experience management software company, to help its clients create highly innovative and unique marketing instruments.

By seamlessly integrating proven web content management with customer intelligence, Luxoft is now able to work with clients to generate a single view of a customer that drives more meaningful interactions, increases conversions, and builds loyalty.

"We are excited about our partnership with Sitecore, because joining forces will help us provide highly effective and cost-efficient products for our customers," - says Mikhail Bykov, Luxoft’s Managing Director Manufacturing and Enterprise Solutions.

In December 2012 Luxoft completed the first in Russia integration project for one of the largest retail banks in Russia, Promsvyazbank. Using the ground-breaking Sitecore website platform, a team of Luxoft developers created a highly-innovative, high-load website that has become a new data aggregator and marketing instrument for the bank.  This was accomplished by leveraging Sitecore’s Customer Engagement Platform to deliver the most relevant content to customers at any point of interaction, through any communication channel – the web, email, mobile, social and offline.

Luxoft seamlessly integrated Promsvyazbank’s web portal with several banking systems that provide exchange rates, real-time market data, and geo-location data for ATMs and the offices of partnering organizations. Additionally, Luxoft laid the groundwork for content targeting by storing visitor location and banking product preferences. This project has been honored a "Russia Outsourcing Award 2013" as the best project of the year in IT and Marketing.

"Sitecore has high growth ambitions for the Russian market. Our Customer Engagement Platform adds value to organizations by enabling them to engage in one-to-one conversations with their customers and provide a more relevant and personal experience across all channels," - says Soren Bak Jepsen, President of Sitecore International. "We are excited to partner with Luxoft to accelerate this growth even further. Luxoft’s experienced and proven implementation capabilities allow companies in Russia to achieve the full potential from our technology."