OREANDA-NEWS. GE Capital Retail Bank and American Signature, Inc. today announced a multi-year relationship to provide consumer credit card services through the home furnishings retailer’s 126 American Signature Furniture and Value City Furniture locations across the United States. GE Capital Retail Bank provides financial solutions to retailers to help grow their customer sales and will service the account and manage the credit card program.

“GE Capital’s longevity in the industry and expertise in providing consumer financing programs make them the right choice for our stores and customers,” said Ed Cornell, executive vice president and chief financial officer for American Signature Furniture. “We’re pleased to work with them to build our business and provide home furnishing shoppers with promotional financing offers.”

American Signature family of furniture companies spans across 126 U.S. locations, offering a full range of furnishings and accessories for the entire home, including living room, bedroom, dining room, kids and home office. The private label consumer credit card program includes the American Signature Furniture and Value City Furniture credit cards, and provides exclusive savings events and opportunities, access to online account management, and extended terms and special financing promotions/

“American Signature is a leading furnishings retailer well-known for its history of dedication and service to its customers,” said Paul Schell, general manager, GE Capital’s Retail Finance business. “We look forward to working with them on building their sales and customer loyalty through financing.”

For 80 years, GE Capital has helped major retailers and more than 200,000 small- and mid-sized businesses throughout the United States build consumer financing programs that support business growth and customer satisfaction. GE Capital is a leading provider of consumer credit in the Home Furnishings industry for more than 60 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.