Toyota/Lexus Financial Services Expands Successful ‘GoGreen’ Campaign
OREANDA-NEWS. Due to an overwhelming response to its second annual “GoGreen” campaign, Toyota Financial Services (TFS) / Lexus Financial Services (LFS) announced it is doubling its commitment to the Boys & Girls Clubs of America (BGCA) during the final weeks of the campaign, donating up to USD 200,000 to the non-profit organization.
The environment-friendly campaign, which was launched on Jan. 15, 2013, and runs through March 31, 2013, encourages customers to sign up for paperless billing statements; allowing them to receive monthly emails when their bill is due, rather than traditional paper statements sent through the mail. For every customer that signs up to “GoGreen” during the campaign, TFS/LFS will donate \\$5 to BGCA (up to the aforementioned total of USD 200,000). In addition to the convenience of online account management, customers may also access and pay bills through the company’s mobile website and smartphone apps.
Only two weeks into the 11 week campaign, the response from TFS/LFS customers signing up for paperless billing exceeded expectations, and the campaign hit its goal of raising USD 100,000 for Boys & Girls Clubs of America. Eager to maintain this momentum, and to further support BGCA, TFS/LFS decided to double the USD 100,000 pledge.
TFS/LFS is currently well positioned to meet its goal of converting 16 percent of its portfolio to paperless billing by the end of this year’s “GoGreen” campaign.
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