OREANDA-NEWS. Boris Tymonkin, CEO of PJSC "Ukrsotsbank”, UniCredit Bank™, took the top positions in the ranking of media activity in 2012 "MediaVershky", which is held by NOKs Fishes Research Company. In particular, the banker took second place of the "External Communications" reputational block in the "MediaGiant" and "MediaEsthete" categories.

In addition, Mr. Tymonkin was marked in the "Product" reputation block, where banker took the third place in the "MediaGiant" category and the fourth stage in the "MediaEsthete" category.

The "MediaVershky" conducted by Ukrainian Research Company for the second time, evaluates and selects the most interesting players of the banking market presented in the Ukrainian Media during the research period. The project consists of two phases. At the preliminary stage, the NOKs Fishes has identified the most feasible contenders for the "MediaGiant" and "MediaEsthete" titles. Applicants were selected in general blocks, and within individual reputational blocks and topics. At the final stage NOKs Fishes has summed up the final media activity of banks in Ukraine and selected the winners.

This project unites the first two groups of banks in terms of assets, according to the NBU classification.