OREANDA-NEWS. November, 26 Effie Russia 2012 is open for entries. EFFIE is a professional award presented to recognize the year's most effective campaigns in creation, management and building of a brand.

The jury includes leading marketing, advertising and consumer market practitioners. The judges of the contest are top managers of professional associations, experts of research and consulting institutes, leading advertising agencies and also spokesmen of the companies - EFFIE Russia Gold winners.

The judging process is based on perennial international EFFIE experience and is built upon detached view of each judge member. There is no common discussion of the entries among judge members. Each Entry receives personal, independent mark from each judge member. The final Entry mark constitutes simple average of all marks of all judge members.

This year the contest is sponsored by RACA

The rules of participation are the same. Brand-Owners, Advertising agencies and any other companies involved in brand building are welcome to enter EFFIE Russia 2012. Each Entry includes campaigns created for one brand. Only Campaigns that ran in Russian Federation between 01.01.2012, and 31.12.2012 are eligible for entry.

Attention for the participants! New requirements to the creative materials are: All entrants must submit a 4-minute creative video, it must include on the creative reel at least one example of each medium that they detail in the entry form as integral to the case results.The creative examples must be complete except where editing is necessary for time. All work featured on the video must be original or the entrant must have secured rights to submit it