OREANDA-NEWS. An advertising campaign of "Osobyi" chocolate produced by Confectionery factory named after N.K.Krupskaya has started in February, in St. Petersburg and Yekaterinburg.

"Osobyi" chocolate is well known for its quality and loved by a lot of people. Therefore, an advertising campaign, first of all, explains that products under this brand creates a special mood. The campaign is focused on those who want to be special among other people and is fond of a joyful life in "Osobyi" style. The campaign is implemented in outdoor advertising.

Orkla Brands Russia was set up in February 2011 as a result of merging of OJSC Confectionery factory named after N.K.Krupskaya and OJSC “Confectionary Group “SladCo”. "Orkla Brands Russia" is a part of a versatile concern "Orkla" which is the basic supplier of consumer goods in the Scandinavian food market, holds strong positions in the Central and the Eastern Europe, and also in Russia.

Currently "Orkla Brands Russia" makes the top five of confectionery branch in Russia and produces all basic kinds of confectionery - chocolate, sweets, caramel, biscuits, wafers at factories in Saint-Petersburg and Leningrad region, Ekaterinburg and Ulyanovsk.

At the enterprises the international systems of quality management and safety of food production ISO and HACCP are introduced.

The enterprises have adopted the international ISO and HACCP quality management and food safety systems. “Orkla Brands Russia” has national distribution chain; its products are sold all over Russia as well as delivered to CIS-countries. The leading brands of the company are “Slad&Co”, “Confectionery factory named after N.K.Krupskaya”, “Confi”, “Volzhanka”, “Pekar”, “Azart”.