OREANDA-NEWS. Chevrolet will seek to  ‘Find New Roads’ at South by Southwest® (SXSW®)  as the brand travels for the fourth straight year to the Austin-based convergence of original music, independent films and emerging technologies.

“South by Southwest offers a natural launch pad for Chevrolet’s new brand platform, Find New Roads, as the festival’s culture of creativity and innovation speaks directly to the spirit of ingenuity that we aim to share with our customers,” said Chris Perry, vice president, Global Chevrolet Marketing.

Whether it’s a place to reconnect, relax, hitch a ride or rock-and-roll, Chevrolet will offer resources festival-goers need to make the most out of SXSW.