ALIDI in Belarus Demonstrates Outstanding Results
OREANDA-NEWS. In December 2012 ALIDI sales volume of P&G in Belarus reached 330 MSU, it’s 30% high than target.
ALIDI became distributor of P&G in Belarus less than a year ago in October 2011. The startup period was a hardship. ALIDI came to the market after 6 month gap. This time was enough for P&G goods to disappear from outlets and for competitors to firm up. From the very beginning ALIDI had to build up an efficient scheme of distribution to get back share of P&G goods in outlets in Belarus and to reach target sales volumes.
One of main goals of the startup period was r to create a complete client base. Every day ALIDI concluded tens of contracts. In February 2012 P&G decided to close its Representative Office in Belarus. Since that time ALIDI had become responsible for development of distribution of P&G in all sales channels on the territory of Belarus.
ALIDI team in Belarus responsible for the development of P&G distribution contract counts more than 180 professionals. From the first day of operations ALIDI demonstrated high results, reaching by April 2012 sales volume of 171 SKU, and over fulfilling target by 16 %
At the end of 2012 ALIDI did its best to show even better sales results. ALIDI Team initiated start of Golden Store Program in October 2012, instead of January 2013, introduced to Byelorussians new brands - Camay, Safeguard, Pampers Premium and others. ALIDI willingness to development, strong team of experts in sales, high level of responsibility for the covered territory helped company to sell 330 SKU instead of planed 250.
“We see lots of opportunities for the development in Belarus, - comments Ivan Sychev, Director of P&G Sales Department at ALIDI Group. – But we know that the key to high performance is constant handwork and development. In 2013 we plan to sell in Belarus 3200 SKU.”
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