ABBYY USA Announces Enhanced VAR Partner Program
OREANDA-NEWS. January 28, 2013. ABBYY®, a leading provider of document recognition, data capture and linguistic software and professional services, today announced enhancements to its Certified Partner Program.
Introducing bronze, silver and gold partner tiers, the updated partner program provides greater rewards to value-added reseller (VAR) partners who have demonstrated a commitment to ABBYY products. Among other benefits, high-performing resellers will be able to collect higher margins and qualify for exclusive joint marketing opportunities as they raise their tier-sta nding with ABBYY. Designed to increase collaboration with VAR partners and spur channel growth, the partner program now offers more robust sales and marketing resources to all partners. Lastly, to help partners achieve their revenue goals, ABBYY is also introducing free online sales acceleration training.
"ABBYY is a key ISV partner to DCA, and we are thrilled with the executive management staff and sales team personnel," said Mike Gaudino, Northeast regional sales manager at Document Conversion Associates, Inc. "The ABBYY software products and capabilities are the right fit for our prospects and customers, and we continue to see solid development in the ABBYY application suite of capture products. Likewise, the marketing assistance provided within ABBYY's partner program is invaluable, and clearly shows that they are fully committed to us being successful."
"We are committed to providing our partners with quality resources and incentives that will drive them to work collaboratively with us to develop products that will meet the changing needs of the industry," said Bill Kouzi, vice president of channel sales, data capture and OCR products at ABBYY USA. "Our updated partner program has been designed to provide first-class support to our VAR partners, helping them secure and retain customers, as well as fuel growth and generate new business opportunities."
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