OREANDA-NEWS.  January 23, 2013. A group of experts of the Trade Mark 2012 competition, organized by CCI of Moldova in partnership with the Agency for Intellectual Property Protection, is appraising files by applicants and going to complete the appraisal.

According to Vice President of CCI Tudor Olaru, the experts represent branch institutions, being marketing specialists. They are working in three groups, appraising trade marks of companies producing foodstuffs and beverages, industrial goods and services. The trade marks are not accessed as graphic symbols; experts consider efficiency of marketing instruments selected and achievement of goals set in marketing campaigns.

Every file is considered separately and independently by each jury member. Reasons of the appraisals will be introduced to the organizing committee by heads of each group. Simultaneously with the expert appraisals, production and services are appraised by consumers. The official awarding ceremony, where winners will be presented the Grand Prix – Gold Mercury, as well as gold, silver and bronze medals, takes place on February, 1 in the framework of the Made in Moldova national show, hold at Moldexpo within January, 30- February, 2.

The Trade Mark of the Year was founded at an initiative of CCI of Moldova in 2003 and is held every year in partnership with the Intellectual Property Protection Agency to promote best branding practices, enhance competitiveness of nominees and raise professionalism of marketing teams.

The competition is aimed at promoting the corporate image of companies, supporting business with information about effective marketing technologies, consolidating efforts of national producers in creating favourable business environment and sound competition, which help to improve quality of goods and services and identify most successful projects in the area of creation and promotion of trade marks to the domestic and foreign markets. Participation in the competition helps to promoted trade marks in business circles and among representatives of the target audience and grants an exclusive right of using symbols of the competition.

The Trade Mark of the Year is the only legally operative award in Moldova, granting winners the right for using symbols of the competition for advertising and placing symbols of the awards on goods and packages. To date, it has been registered over 1 thousand international trade marks and close to 10 thousand of domestic ones in Moldova, AGEPI informs.