OREANDA-NEWS. January 22, 2013. The International FMCG Industry Forum will take place in Kyiv, to offer a unique opportunity for all sector players to meet and share their practices with regards to increase of sales of FMCG's, innovations, methods and features of marketing consumers' goods in Ukraine as well as to learn near and further prospects of the market in terms of regions, brands, trends in consumers' buying capabilities, optimizing logistics solutions etc. The event is organized by Meeting Point company

The key subjects of the conference include:

Trends in Ukraine's FMCG industry

Sales channels and competition

Latest shifts in consumer's motivation

Effective tools enabling to increase sales and profit

Brand development, marketing and competition with PL's

Collaboration between a retailer's procurement and a supplier's sales departments: how a compromise can be found Penetration and ways of promotion of a new product

Role of a distribution company in supplies; latent opportunities; evolution of a distribution system in Ukraine

Communication strategies in digital ad and ways of attraction and retention of consumers

Urgent trends in retail

Legal aspects of cooperation with retail chains

Features of the retail chain leaders in context of the market's evolution

How to make an own product be put on a supermarket shelf and how to keep it there

Logistics technologies as a tool to improve the financial effects of FMCG companies