Orkla Brands Presented "Mishka na Severe" Ice-Cream
OREANDA-NEWS. January 22, 2013. "Orkla Brands Russia" and "Hladokombinat№1" ("Cold storage food factory №1") are happy to introduce long-awaited result of the co-project "Mishka na Severe" ice cream.
"Mishka na Severe" is one of the famous for many decades brands in Russia, exclusively owned by “Orkla Brands Russia”.
Leading Russian animated cartoon designers created a unique branded hero in 2010 with the use of the technologies of 3D animation. It was very lively, sincere, smart and funny Teddy bear, who was settled on the packages of sweets and chocolate.
"Mishka na Severe" is a truly Russian brand, it is native and warm, and, at the same time, modern and interesting. "Mishka na Severe" is the name for family-friendly products, the source of energy and optimism, inspiration and unwavering belief in the best! Along with the sweets, loved since childhood, many delicious novelties appeared at the market recently, including top seller - chocolate in a candy form. And now the chocolate fans will receive the most "Northern" delicacy from the Teddy Bear. It is a tasty creamy Eskimo in milk chocolate glaze with popped rice.
"Mishka na Severe" ice-cream will be produced by the real experts - one of the oldest Saint-Petersburg company "Cold storage food factory №1". In 2006 it was exactly 70 years since the date when the first Leningrad ice cream came from a conveyor of "Cold storage food factory №1". This product became the symbol of the city on the Neva River and has gained love and popularity among children and adults. And today, ice cream of "Cold storage food factory №1" is the pride and a kind of St. Petersburg visiting card. Since 2008 "Cold storage food factory №1" is included into the “Premia Group” of the international Amber Trust investment Fund, which is investing into a number of projects on the FMCG market in Baltic and Scandinavia.
We hope for a long and profitable cooperation between our companies, and, of course, we believe that both children and adults will like "Mishka na Severe" ice-cream!
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