OREANDA-NEWS. January 18, 2013. Kaspersky Lab, a leading developer of secure content and threat management solutions, is pleased to announce that it has been honored at the Business Marketing Association's international “B2 Awards” 2012.

Kaspersky Lab’s ‘Be Ready for What’s Next’ marketing campaign received an 'Award of Excellence' in the Integrated Marketing category at the “B2 Awards”, ahead of major global IT players. Be Ready for What’s Next is an ongoing B2B campaign umbrella theme successfully used for the launch of Kaspersky Endpoint Security 8 and Kaspersky Security Center 9 and for Kaspersky Security for Virtualization. It has been designed to lead with the business and technology pains faced by companies of all sizes on a daily basis and to drive awareness of how Kaspersky Lab B2B solutions can eliminate those pains. The campaign comprised a differentiated set of customer-oriented content delivered via integrated media such as advertising, online and email marketing, social media, PR, webinars, events and multi-lingual micro-sites.

Commenting on the award, John Malatesta, Vice President of Global B2B Marketing at Kaspersky Lab, said: “The success of this campaign lays in the close proximity established between customers’ business and technology needs and the relevance of Kaspersky Lab solutions. As a consolidated business, we went through the same pains experienced daily by the IT and Line of Business managers, and with our partners we are ready to deploy our superior security knowledge and solutions for the benefit of customers of all sizes, making them Ready for What’s Next.”

Alexander Erofeev, Kaspersky Lab’s Chief Marketing Officer, commented: “At Kaspersky marketing strategy is the process of identifying, understanding and segmenting customer needs, selecting target market segments, and marshaling the capabilities of all the company's functions to meet those needs fully. With this campaign I think we have again rightly applied our marketing philosophy.”

Petr Merkulov, Kaspersky Lab’s Chief Product Officer emphasized: “Kaspersky Endpoint Security 8 is at the heart of this campaign. Built from the ground up, this unique, fully integrated Endpoint Security Suite combines best-of-breed protection and comprehensive manageability to help customers of all sizes safely adopt new technologies while maximizing IT efficiencies and productivity, stay ahead of emerging threats, and Be Ready for What’s Next.”