OREANDA-NEWS. January 16, 2013. TCL Corporation, one of China’s largest consumer electronics enterprise, is not only unveiling its full line-up of new smart cloud products but also making two exciting press announcements at the CES show, reported the press-centre of TCL.

The first is TCL’s partnership with Hollywood-based Marvel Entertainment, in the next installment in Marvel Studio’s blockbuster franchise. While the second is the momentous launch of TCL MoVo with Google TV 3.0 – the result of the successful collaboration among TCL, Marvell Semiconductor, Inc. and Google.

The partnership between TCL and Marvel for Marvel’s Iron Man 3 will include brand integration and a tie-in promotion and is announced at the event with Li Dong Sheng, Chairman and CEO of TCL Corporation and Bob Sabouni, the Executive Vice President of Worldwide Marketing Partnerships at Marvel Entertainment in attendance. TCL’s role as the official global partner in Iron Man 3’s marketing and channel promotion has become public, marking another milestone for TCL in entertainment marketing. With its 110-inch ultra-panel TV selected as “Tony Stark’s smart TV choice” in Iron Man 3, TCL has once again seamlessly integrated its video and communication technology into the entertainment business.

The exclusive appearance of TCL’s flagship product in the movie also represents the high international recognition TCL has achieved for its TV manufacturing and technological innovation, especially in 3D smart cloud TV area. To date, TCL has achieved 15.2 million TV sets in annual sales volume, following closely behind Samsung and LG to set a new benchmark for the fast-rising China enterprises and signify TCL officially steps into the first camp of global color TV industry.

Another momentous event at the CES is the joint release of the latest TCL MoVo with Google TV 3.0. The development of the new product represents the powerful partnership between leading brands of different industries. Li Dongsheng and Weili Dai, Co-Founder of Marvell Semiconductor, attend to witness this exciting moment. With the introduction of this new product, TCL has once again kick-started a new trend in smart technology customization.

TCL MoVo with Google TV 3.0 combines TCL’s TV manufacturing expertise and newly introduced Personal Box Office (PBO) technology, Marvell Semiconductor’s  cutting-edge SoC design technology as well as Google’s advanced search engine, to offer a highly intelligent system that is designed to recognize individual preferences and automatically recommend the best match content for the right user at right time.

“This newest innovation is based on our listening and understanding of consumer needs. TCL was inspired to develop a “truly smart” TV to specifically meet customer demands and bring the ultimate free and premium experiences,” said Li Dongsheng.

Beside the two major releases, the products that TCL brings to the CES this year are dazzling. With the theme “Color Your World”, TCL showcases a colorful and cozy home living experience. The highlights are the latest Smart 3D TVs with various vibrant colors on top of the usual monotonous black and silver, with the stylish appearances literally lighting up every home. With regards to functions, the rich variety of programs such as point-read education, body-building game, convenient social media applications, as well as intelligent interaction through gesture and voice will provide an all-rounded interactive experience to offer a better colorful world. Other new products including the 110-inch ultra-panel TV and iCE SCREEN Touch are also on display.

“TCL’s recent series of product launches, marketing efforts and cross-industry partnerships have proven highly effective in strengthening the brand’s influence on the international platform,” says Li Dongsheng. “Moving forward, we will continue to focus on our globalization strategy and spare no efforts in providing worldwide consumers with the latest best quality electronic products with richest experiences, so as to establish TCL as one of the most innovative and respected global leading enterprise.”