OREANDA-NEWS. January 14, 2013.  BASF is to showcase chemistry's contribution to sustainable construction at the BAU 2013 trade fair in Munich from January 14 - 19, 2013. Based at Hall A4/stand 303, the company presents numerous solutions, including products to raise the energy efficiency of buildings. Other exhibits include materials to make buildings more durable and in that way reduce maintenance and repair. BASF also supports architects and planners keen to try out new design approaches, and presents insights into the latest research on electrochromic pigments for ambient interior lighting.

BASF is partnering the special show Sustainable construction: a transparent guide to the appropriate product hosted by the German Sustainable Building Council (DGNB). In two presentations on life cycle assessment of concrete, a BASF expert will outline the impact of more sustainable concrete on established building certification systems. The presentations take place on Friday, January 18, and Saturday, January 19, from 1:00 p.m. to 1:20 p.m. at the DGNB stand located in Hall C2/311.

"Our goal is to integrate sustainability into our business even more than before. We understand sustainable construction to be a process that combines economic viability, conservation of resources, environment protection and addresses social needs. Chemical innovations are the key to sustainable building," commented BASF manager Jacques Delmoitiez, whose responsibilities for business in the Europe, Middle East and Africa region include promoting dialog between the construction industry and BASF.

The construction industry is one of BASF’s key customer industries, accounting for five to ten percent of total sales.