OREANDA-NEWS. January 11, 2013.  GE Capital Retail Bank and Briggs & Stratton Corporation (NYSE:BGG) recently announced a multi-year agreement to provide a private label retail credit card program for power equipment and standby generators. GE Capital Retail Bank provides financial solutions for manufacturers and dealers to help grow their customer sales.

The private label retail financing program is accepted at more than 6,000 Briggs & Stratton dealers nationwide. It offers a fast application process and special financing promotions* on a complete line of lawn and garden and turf care products through the Simplicity®, Snapper®, Snapper Pro®, Ferris® and Massey Ferguson® lawn and garden brands, as well as GE Generator Systems and Briggs & Stratton Standby Generators. The Briggs & Stratton Retail Credit Card can also be used toward parts, service and accessories.

"GE Capital’s tenure and expertise in the outdoor power equipment industry provides significant benefit to our dealers and their customers,” said Harold Redman, senior vice president of Briggs & Stratton and president of Briggs & Stratton Products Group. “We look forward to providing our dealers and customers with excellent financing options.”

“We are pleased to work with Briggs & Stratton to provide consumer financing solutions to their customers,” said Gary Slagle, vice president and general manager, Outdoor Power Equipment industry, for GE Capital’s Retail Finance business.

For more than 75 years, GE Capital has provided billions of dollars in consumer financing through major retailers and more than 200,000 small- and mid-sized businesses throughout the United States.

GE Capital is a leading provider of consumer credit in the Outdoor Power Equipment industry for more than 15 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as the newly launched Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.

*Subject to credit approval and availability.