OREANDA-NEWS. January 11, 2013.  Beyond getting a first look at the all-new 2014 Corvette and Silverado, the anticipated 800,000 visitors to the 2013 North American International Auto Show will have their choice of interactive fun – from testing their soccer skills to driving skills – in the 42,000-sq.-ft. display.

“We have a focus on activities for everyone in this year’s display,” said Chris Perry, vice president of Chevrolet Global Marketing. “We want people to visit with us and experience the best of Chevrolet vehicles and more.”

In November, Chevrolet announced a partnership with Sony Computer Entertainment America’s PlayStation®3 (PS3™) to include a vehicle download of the 2014 Corvette in Gran Turismo®5. Show goers will be able to test their driving skills on a digital Corvette near the real all-new Corvette.

Also in the Performance area, visitors can attempt a record-setting 15-foot jump with Hot Wheels die cast vehicles situated on the brand’s iconic orange track.  Jumpers will be rewarded with a commemorative die cast replica and a photo of their attempt.

Friends and families can visit a 1963 Chevrolet Greenbrier van turned photo booth in the Small Car section of the display.  Participants get to take away a flip book with their photos and can share their show experiences on social media as an animated GIF.

Being caught exhibiting the Chevy spirit could earn a Brand Expression Reward. Anyone who walks into the display is eligible for showing the world their love for the brand by making a Chevrolet pin, wearing branded apparel or a creating a compelling drawing on a whiteboard. With permission, pictures may also be taken and shared on Chevrolet social media properties.

In 2012, Chevrolet maintained its position as one of the world’s fastest-growing major automotive brands with a roster of new vehicles being sold in 140 markets.  Chevrolet will feature five models from its global portfolio: the Onix, Spin, Trax, Sail and Orlando.

For more international flavor, show attenders will be able to create and share a custom Manchester United-themed player card and play a soccer challenge game to see who can score the most goals in a two-minute friendly on the Chevrolet pitch. Chevrolet’s global commitment to soccer was cemented in 2012 when it became the Official Automotive Partner of Barclays Premier League giant Manchester United and the founding sponsor of the One World Futbol Project. Chevrolet is distributing 1.5 million virtually indestructible footballs to youth in disadvantaged communities around the world over three years.

The Chevrolet news of the show is the world debut of the 2014 Corvette and Silverado.

Chevrolet redefines modern performance with the debut of the all-new 2014 Corvette, which delivers more power and is designed to provide more driving excitement and better fuel efficiency than its predecessors. More information and video content about the seventh-generation Corvette is available on http://www.one13thirteen.com.

New from hood to hitch, the 2014 Chevrolet Silverado is engineered to be the strongest, smartest, and most capable Silverado ever. Among the many updates for 2014 are a new trio of powerful, efficient EcoTec3 engines; a stronger, quieter, more comfortable cab; revised steering, suspension and brakes; a range of solutions for managing cargo in the bed and true truck capability for towing and hauling.

Thousands of show visitors will be ferried to Cobo Center on the Detroit People Mover, two cars of which are wrapped in a 2014 Silverado theme.  The People Mover station in the Renaissance Center, home to General Motors World Headquarters, features images showcasing the Silverado's design cues, inside and out.