OREANDA-NEWS. January 11, 2013. Companies, having registered trade marks for their goods and services, but have not applied yet, can do in within 10 days, Director of the Shows and Fairs Directorate of CCI of Moldova Marina Petrov said. Best trade marks of 2012 will be announced at the end of January.

The official awarding ceremony, where winners will be presented the grand Prix – Gold Mercury, and gold, silver and bronze medals takes place on February, 1 in the framework of the Made in Moldova national show, hold at Moldexpo within January, 30- February, 2. The Trade Mark of the Year was founded at the initiative of CCI of Moldova in 2003 and is held every year in partnership with the Intellectual Property Protection Agency to promote best marking and branding practices, enhance competitiveness of nominees and raise professionalism of marketing teams.

The competition is aimed at promoting the corporate image of companies, supporting business with information about effective marketing technologies, consolidating efforts of national producers in creating favourable business environment and sound competition, which help to improve quality of goods and services and identify most successful projects in the area of creation and promotion of trade marks to the domestic and foreign markets. The Trade Mark of the Year is the only legally operative award in Moldova, granting winners the right for using symbols of the competition for advertising and place symbols of the awards on goods and packages.

To date, it has been registered over 1 thousand international trade marks and close to 10 thousand of domestic ones in Moldova, AGEPI informs. This year the professional competition “Trade Mark of the Year” keeps its 10th anniversary and will be held under the slogan “For Business’ Social Responsibility”. Results of the competition are evaluated in line with standards of modern marketing, branding and marketing communications.

The organizing committee and the jury is represented by well-known marketing and branding specialists. Their judgments are based on the strategy and appraisals given by consumers to brand awareness. The first judgement is delivered by the organizing committee; the second one is done by consumers, who express their opinion through the annual inquiry of the representative sampling.