OREANDA-NEWS. January 07, 2013. Lenovo Group, a global leader in PCs and mobile Internet devices, announced that it has completed its acquisition of CCE, widely known in Brazil as a leader in PCs and consumer electronics, reported the press-centre of Lenovo Group.
 
The closing took place January 2, 2013, with Lenovo acquiring 100% of CCE in a transaction consisting of Lenovo stock and cash totaling RSD300 million (approximately USD147 million at today’s exchange rates).
 
Announced on September 5, the acquisition more than doubles Lenovo’s PC market share in Brazil, the world’s third largest PC market, and immediately positions the company to execute its PC+ vision with a full suite of consumer products across all four screens – PC, tablet, smart phone and TV.
 
“Brazilian customers will see immediate benefit from this acquisition with products that embody Lenovo’s heritage of innovation, quality and global supply chain efficiency, while building upon CCE’s knowledge of Brazilian consumer needs and strong retail presence,” said Dan Stone, President and General Manager, Lenovo Brazil. “Following our announcement of new manufacturing and distribution capabilities in Itu, Sao Paulo, the addition of CCE’s valuable manufacturing base and local management team demonstrates Lenovo’s powerful “global-local” strategy in action, fostering rapid expansion that combines global reach with meaningful local investments that reflect our long-term commitment to the Brazilian market.”