CTC Media: Videomore and Viaplay Announce Partnership
OREANDA-NEWS. December 27, 2012. CTC Media, Inc. (“CTC Media” or the “Company”) (NASDAQ: CTCM), Russia’s leading independent media company, has reached an agreement for the future partnership between Videomore (www.videomore.ru) and Viaplay online pay TV service (www.viaplay.ru). Modern Times Group (MTG) launched the online video on demand service Viaplay earlier this year in Russia.
Starting from the end of December 2012, Viaplay’s content catalog, which includes recent box-office hits from Warner Bros, Sony Pictures Television, Twentieth Century Fox Television Distribution and NBCUniversal International Television Distribution that are exclusively available for viewing on subscription basis on Viaplay and will be promoted on Videomore as part of the cooperation agreement.
Videomore users will be able to access the Viaplay service at a discounted rate. The cost of subscription for the first month will be 50 rubles, which is one of the best offers on the market. The normal cost of a monthly Viaplay subscription is 395 rubles.
Having subscribed, users will receive unlimited access for one month to the latest movies and blockbusters from Hollywood and Russian studios, as well as TV shows and series. Viaplay subscribers can currently watch over 2,000 movies, series and shows, including over 1,000 feature films.
Viaplay content can also be watched on the iPhone, iPad, iPod and Android mobile devices.
Viacheslav Sinadski, CTC Media’s Chief Strategy Officer: “Given the rapid growth of new media, we are continuing our strategy to consolidate key players in order to gain top market positions. The partnership with Viaplay will help us increase the amount of quality premier content, which in turn will attract a new audience.”
Ksenia Timchenko, Viaplay Country Manager in Russia: “We are very pleased with our joint project with Videomore, which is one of the leading online video services in Russia. We are confident that the portal’s viewers will appreciate the opportunity to watch the latest Hollywood movie releases on Viaplay at their convenience - in high quality and on any device.”
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