OREANDA-NEWS. December 26, 2012. Tata Motors has launched the new Tata Aria Pure LX, a new variant with a bouquet of features, at a stunning price.

Commenting on the launch of the new Aria Pure LX, Ranjit Yadav, president, passenger car business unit, Tata Motors, said, “The Aria is already well received in its class for its comfort and versatility, refinement, safety, styling and a powerful yet fuel efficient engine. The new Aria Pure LX, with an unbeatable price, makes the proposition of the Aria’s finesse of a sedan with the muscle of an SUV, even more attractive.”

Opulence and comfort

Bringing together all the refinements and finesse of a sedan, the Aria Pure LX is full of thoughtful features. The vehicle comfortably seats seven people. Its dual AC with pillar mounted AC vents, keeps the whole cabin ambient, no matter how harsh the weather outside. A state-of-the-art driver info system, along with a neat instrument cluster on the dashboard, keeps the driver informed about the car’s performance. The car has a keyless entry system with a remote integrated key. Flat folding second and third row seats, with a sliding second row, helps create extra room when needed.

Power and performance

The Aria Pure LX has all the muscle of an SUV, with a BS-IV grade 2.2L Dicor engine that generates up to 140PS power and 320Nm torque, delivering a powerful yet fuel efficient drive. It has an overall length of 4780mm, width of 1895mm and height of 1780mm. The Aria Pure LX also has a wheelbase of 2850mm, with an astonishing ground clearance of 200mm. With a single mass flywheel, vibrations are kept to a minimum. The Aria Pure LX has a 60-litre fuel tank. The vehicle also boasts an unbelievably small turning radius of 5.6m.

Looks and style

The Aria Pure LX looks stunning. Its aggressive stance is accentuated by its dominating 16-inch wheels, dual barrel headlamps with projector beams and an elegant chrome waistline on all windows. Beige fabric upholstery throughout the vehicle elevates the car’s aesthetics.

Safety

The Aria Pure LX is designed to actively secure its occupants. Disc brakes on all four wheels ensure efficient and powerful braking. Its dual pot calliper braking system ensures high braking force and shorter braking distance.

The Aria's frame is constructed with advanced hydroformed members, enhancing rigidity while reducing weight, making the vehicle stronger and sturdier, and giving it the robustness and rigidity to take on Indian roads. In case of a theft or bonnet / door opening attempt, the in-built engine immobiliser with parametric alarm system not only alerts the owner but also cuts the fuel supply to the engine and restarts only with the original key.

The Tata Aria Pure LX has been priced at Rs9.95 lakh (ex-showroom Bengaluru).