OREANDA-NEWS. December 20, 2012. Panasonic Corporation announced that it will expand its line-up of products for the Chinese housing equipment and construction materials market with eight new products based on the concept of "Smart - Beautiful - Healthy Lifestyles a Step into the Future" from December 2012.

 The new products include an "Ascend/Descend Unit," which makes items stored in high storage spaces easy to access; an "Entrance Rotary Closet," which improves storing efficiency; the "A-La-Uno V," a water saving, tank-free toilet made from a new advanced material that makes cleaning easier; "The Natural Series," a type of interior decoration material with the characteristics and texture of natural wood; "THE SHOWER," which offers a new shower experience where one can sit and take a shower; and the "Aero-washer," a wall unit air circulation system which adjusts the room's air environment. All of these items propose a new lifestyle in China. In the future, Panasonic plans to release more items for the Chinese market, and is aiming to localize everything from production to sales in the region. In FY2015, the company is aiming for 5 billion yen (approx. 400 million RMB) in local product sales alone.

At the Kitchen & Bath China 2012 held in Shanghai in May 2012, Panasonic declared that it will use its know-how in housing equipment and materials accumulated in Japan to handle fully integrated product development, manufacture, sales, lifestyle suggestions, spatial design, installation and customer services in China, providing new value in housing with long-term guarantees for quality. Approximately 38,000 people visited the company's booth, and over 2,000 companies expressed their desire to take part in Panasonic's plans for "expanding partner distributors for interior decoration installation sales," "expanding the business regions for (advanced) interior decoration installation," and "expanding the sales of housing equipment devices."

Of the Pananasonic Eco Solutions Company's global sales target of 40 billion yen (approx. 3.2 billion RMB) for FY2015 ending March 31, 2016, 25 billion yen (approx. 2 billion RMB) is the sales target for China. The company is aiming to spur further development of the Chinese housing equipment and materials business and to have 300 franchises in 6 different regions by FY2015.