OREANDA-NEWS. December 20, 2012. Daiichi Sankyo Company, Limited (hereafter, Daiichi Sankyo) today announced it will conduct an awareness campaign for Alzheimer’s disease through TV commercials, newspaper advertisements, a website, and so on beginning December 25.

Anyone is susceptible to developing Alzheimer’s disease, and in Japan’s increasingly aging society, currently one in four persons over the age of 85 are said to suffer from the disease. This campaign sets out to convey the importance of consulting a doctor about patient conditions at home, even for those currently receiving treatment, in order to give patients another treatment option. The “consultation notebook” idea was developed as an easy to understand tool for consulting a doctor at the time of diagnosis and is distributed to patients who are diagnosed with Alzheimer’s disease. Daiichi Sankyo is committed to extending the lives of Alzheimer’s disease patients and slowing the progress of the disease, and the Alzheimer’s disease awareness campaign is being launched for this purpose.