OREANDA-NEWS. December 18, 2012. X5 Retail Group N.V., (“X5” or the “Company”), Russia's largest retailer in terms of sales (LSE ticker symbol: FIVE), announced today that the Company’s Perekrestok and Green Perekrestok supermarkets’ loyalty programs, Perekrestok Club and Special Relationship, respectively, have established a partnership with TNK’s gas station network in the Russian cities of St Petersburg, Rostov-on-Don and Kursk.

As a result of the partnership, Perekrestok Club and Special Relationship members can earn points for all purchases made at TNK gas stations in these three cities. The Company plans to extend the loyalty programs’ partnership to include all cities where both Perekrestok supermarkets and TNK service stations operate.

Under the loyalty programs’ partnership, customers receive points for any purchases made at TNK service stations based on the following rate: one point for each Rouble spent. Ten points allow a customer to receive a one Rouble discount toward the purchase of any goods or services at TNK gas stations.

The Perekrestok supermarkets’ loyalty programs allow customers to receive points for purchases made in Perekrestok and Green Perekrestok stores, as well as in partner stores and outlets. Customers may then use the points collected under the loyalty program to pay for future purchases.

Other Perekrestok supermarkets’ loyalty programs’ partners include air carriers, banks, ticket resale companies, shoe and clothing stores. Frequent buyers may accumulate large point balances to use for special occasions like birthday parties or purchases from premium product categories. X5 analyzes the data on purchases made by loyalty club members to better understand customer expectations and adjust the assortment based on customer tastes.

Natalia Smirnova, Marketing Director of the Perekrestok supermarket format, commented:

“We are confident that the loyalty programs’ partnerships will generate interest in our loyalty programs by providing new opportunities for participants, which will further increase customer loyalty to the Perekrestok brand and expand the number of Perekrestok loyalty programs’ participants.”