OREANDA-NEWS. December 14, 2012. X5 Retail Group N.V., (“X5” or the “Company”), Russia's largest retailer in terms of sales (LSE ticker symbol: FIVE), announced today that E5.RU (E5), the Company’s online store, now has one thousand points of sale locations across nine Russian regions.

In late November 2012, the one thousandth E5 point of sale location was opened in an X5 Pyaterochka soft discounter store located at 4 Skulptora Mukhinoi Street in Moscow. On 7 December, the Company organized an opening ceremony in recognition of reaching the one thousand points of sale milestone, which included a prize drawing for store customers.

Over the last ten months, the Company has established E5 points of sale locations in the following X5 stores; 787 Pyaterochka discount stores, 238 Perekrestok supermarkets, 14 Green Perekrestok premium supermarkets, four Perekrestok Express stores and 35 Karusel hypermarkets.

E5 products are delivered to customers of X5 stores in nine Russian regions, including: Moscow and the Moscow Region, St. Petersburg and the Leningrad Region, Yekaterinburg, Kazan, Nizhny Novgorod and the Nizhny Novgorod Region, Samara, Rostov-on-Don and the Rostov Region. Courier delivery is also available for E5 customers in these regions, plus in 47 other large Russian cities, from Bryansk to Vladivostok.

The Company’s E5 online retail project was launched in early 2012 and provides consumers with convenient and time saving shopping for over 800,000 non-food products. The products are selected and ordered from the E5 website and delivered to the nearest Pyaterochka, Perekrestok, Green Perekrestok, or Perekrestok Express store where the customer picks up and pays for their selected product.

On average, more than 150,000 people visit the E5 web site every day. The online store’s catalogue includes: books, electronics, home appliances, cookware, tools, toys, gifts and souvenirs, among other items.