OREANDA-NEWS. December 07, 2012. GE Capital’s Commercial Distribution Finance (CDF) business announced today that it has been chosen as the first provider of inventory financing to Erik Buell Racing LLC (EBR). Based in East Troy, WI, the company was started by noted motorcycle racer and designer Erik Buell in 2009. Its first model is the EBR 1190RS.

The funds will support the expansion of EBR’s dealer network in the U.S. Inventory financing, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of motorcycles and related products from manufacturers. It is an important element of a successful manufacturer-dealer business model.

"As we ramp up our production capabilities and introduce other models, it’s great to know that we have a finance company that can support us as we expand," said Erik Buell. "I’m pleased that GE Capital, with its decades of experience in the motorsports industry, continues to support emerging manufacturers like EBR."

"We’re not just bankers, we’re builders," said Sameer Gaur, the commercial leader of CDF’s motorsports group. "Across businesses and industries, it’s important for us to contribute to the growth of American manufacturers at every stage of their development."