OREANDA-NEWS. November 27, 2012. Hino Motors Sales Mexico S.A. de C.V. ("HIMEX"), a Mitsui & Co. subsidiary (65% owned by Mitsui & Co., 35% by Hino), is the distributor of Hino trucks in Mexico. Recently, it invited five people from four major customers to visit Japan between October 22 and 27, 2012. During the tour, the customers visited Hino Motors plants and Mitsui's Tokyo Head Office and also toured Kyoto and Nara.

On October 24, the group visited Mitsui's Tokyo Head Office for a welcome party attended by Chief Operating Officer Nakayama of the Motor Vehicles & Construction Machinery Business Unit and other executives. The value of the Hino Brand was highly rated by these major customers, who also welcomed the tour as a valuable opportunity to learn about Japanese culture. Mitsui will continue to organize events such as this through HIMEX as part of marketing efforts for Hino products.